![]() Machine translation is also used by companies wishing to manage their web reputation: the social media burst has empowered consumers to strengthen or crush a brand’s reputation with a single comment. ![]() In order to reach a broader audience, many companies rely on machine translation tools to localize their websites, instead of turning to professional translators. The main reason for this potential rise is the ever increasing number of companies trying to reach foreign markets. Machine translation technology booming at the expense of professional translatorsĪccording to a study on the translation software market, published in October 2014, the global machine translation market – worth $1.6 billion in 2012 – is expected to increase to $6.9 billion by 2019 2. Such an increase questions, once again, the future of human translation and the battle between professional translators and machine translation. According to the Market Research Store (MRS), the market value for machine translation could be multiplied by four by 2019 2.
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